a great PR move by book publishers would be to allow people to send in photos of books they physically own, and send them the ebook for free. yeah it’s open to massive fraud but, well, you can’t resell¬†ebooks so if someone really put in the legwork to take a picture (that’s not in the bookstore / library), hell they deserve it. a positive side effect is you can put a lot of people to work responding to these emails — it takes a human to judge whether these requests are genuine.¬†