a great PR move by book publishers would be to allow people to send in photos of books they physically own, and send them the ebook for free. yeah it’s open to massive fraud but, well, you can’t resell ebooks so if someone really put in the legwork to take a picture (that’s not in the bookstore / library), hell they deserve it. a positive side effect is you can put a lot of people to work responding to these emails — it takes a human to judge whether these requests are genuine.
People hate when you’re acting for the camera. Like when a kid does something that delights adults, but the second they realize “hey, i got something here” they try to imitate and recreate what they just did, this time with the knowledge that people are watching and with the expecation of a reaction. Adults will indulge the kids but deep down we find that act despicable. Acting for the camera.